Today, Guiyang Seo will introduce to you the white hat optimization techniques. We know that the website wants to rank keywords for a long time, so our website needs to do every detail of the website optimization. So what are the methods? Let ’s take a look together.
What are the common techniques of white hat technology?
Frankly speaking, white hat technology is not difficult, and black hat technology is not difficult, but for any technical work, it is nothing more than taking the time to study and master each one. What is difficult? It's a matter of thinking, such as promotion and marketing, which are not something you can master with a little time.
White hat technology SEO optimization is divided into two parts: on-site optimization and off-site optimization. So most of the technology in general refers to the site, why? Because the site optimization is often related to the code. For example, those tags optimized by html code such as h series, strong, nofollow and so on.
In addition to SEO optimization inside the station, in fact, it is more important outside the station.
A new website, when there is no traffic in the early stage, if you want to get traffic quickly, off-site promotion is very necessary, so let ’s talk about some optimization techniques outside the site and learn together.
Off-site optimization tips for white hat technology
1. Send an external link. There are three forms of external links, namely anchor text, hyperlinks, and text links. If a website wants to get traffic, it must publish external chain traffic to as many other high-weight platforms as possible. Some people may have some understanding of these three kinds of links, or it does n’t matter if they do n’t understand. Simply put, anchor text and hyperlinks can pass weights, and text links cannot pass weights. Some people may say that the text chain cannot pass weights and is not useful for ranking. In fact, this thinking is wrong. Although the text chain is not as effective as the other two forms, it can also achieve the effect of drainage, especially for some good soft text marketing. The effect of the text chain is also very good.
2. Friendly links. How did this link work? In fact, it is a two-way anchor text link, that is, someone ’s website links your website with an anchor text on the homepage. You also add the other party ’s anchor text link to your website homepage. Transfer weights to each other and grow with each other. A high-weight friendly link has a great impact on the website, but the friendly link will pass the weight. If the new site is to avoid losing weight, it should not be exchanged too much. Control it around 25. If the other party's website has more than 25 links, it is not recommended to exchange.
3. Brand word exposure. In fact, when many SEO optimize websites, they rarely do brand word exposure. Most of them consider that their own brand has no traffic, so they give up. This is also very wrong. Now many high-weight platforms cannot actually publish anchor text, and even text chains cannot be published. Under such circumstances, it is very important to expose brand words. How to effectively guide users to retrieve brand words to reach the website may require some soft text marketing skills. But a good soft article may be worth a hundred or more external links.
Guiyang SEO concluded that although the white hat technology has been optimized for a long time, it will have a good experience when Baidu crawls your website after doing it well, so as to give the website a weight value. Everyone introduced it, I hope the above content can help everyone.