Today Yulin Seo is here to talk with you about the difference between whole station optimization and keyword optimization. We can say that whole station optimization is a comprehensive optimization for the entire website, and keyword optimization is for a certain keyword. Optimization, so what exactly are the two? Let ’s take a look together.
1. What is keyword optimization? What is the whole station optimization?
Keyword optimization refers to selecting suitable target keywords for the website, and then performing ranking optimization for these target keywords. This process is keyword optimization. We can also define keyword optimization as a website keyword ranking process.
The so-called whole-site optimization is an advanced application of website search engine optimization (SEO), which is a higher-level website marketing strategy. The whole-site optimization service does not target specific keywords. Improve the quality of your website and get better ranking weight and search traffic.
2.Keyword optimization and whole station optimization
Keyword optimization is actually a manifestation of web page weight optimization. Optimize according to a small number of keywords provided by customers. The main purpose is to improve the ranking of keywords in search engines. By modifying the landing page and adding multiple external links to improve the keyword ranking. This is usually what people think of search engine optimization.
The entire station optimization is based on the website, which is a high-end form of SEO. From the optimization of the website architecture, keywords, content, links, and CMS system, it focuses more on user experience and transaction rate. The whole site optimization is the real website optimization.
3. Effect of keyword optimization and whole station optimization
Keyword optimization is only for the modification and optimization of individual websites. The optimization effect cannot be sustained, and there are certain risks. Optimizing for only a few keywords, attracts a large number of website visitors, which is not conducive to conversion.
The whole station optimization is more suitable for the sustainable development of the website. By optimizing the structure level of the website, it is beneficial to the website governance and the user's perception of the website. Moreover, the effect of the whole station optimization is cumulative and effective, which is a continuous and healthy development; it is the key to improving the overall website. Word ranking effect, attracted website visitors are more targeted and more conducive to conversion.
The whole station optimization is currently the most cost-effective online marketing method on the Internet, and it is the basic work of all online marketing activities. The purpose of the whole station optimization is to fundamentally improve the quality of the corporate website, thereby bringing high-quality and continuous large amounts of traffic; significantly improving the conversion rate and bringing higher transaction rates to the enterprise.
In website optimization, we are always pursuing the ranking of our website keywords, but once we do, how can we make the keyword ranking more stable.
There are multiple factors for keyword stable ranking. Combining these factors and then improving the strategy can truly achieve stable ranking. Look at the following factors: first, competition with competitors in the industry; second, files are deleted or websites are attacked; third, search engine algorithms change; fourth, space is unstable; these are the main factor. If we can avoid it, then we will continue to do it, and we will definitely stabilize the keyword ranking.
So what aspects do we need to do for these several factors?
One: Must have a good mentality
When we rank a website, it is actually a process of competing with our competitors and searching for search engine algorithms. No one knows search engine algorithms, but we are doing it according to what we think is the correct method. Therefore, in the process, some situations will inevitably occur. We need a good mentality, a stable mentality, and persistence in constantly improving the website, providing the most valuable content to users, and making every detail well.
At the same time, we also need to know that in the ranking of website keywords, do not worship the amazing website statistics and the top industry websites. Because these superficial phenomena will only make you fall into chaos, The key to good website operation is to make the keywords of the website rank well in search engines.
2. Reasonable website operation plan
A correct and reasonable website operation plan is as if the special forces need to formulate a rigorous battle plan and a plan to win the opponent before performing the exercise, to complete the task purposefully. The same is true in website promotion and operation. Plan what you should do every day according to your current situation. Don't imagine yourself as a master to promote your website. This is obviously not feasible and will only be counterproductive. We need to continuously improve step by step, so that the website can grow from small to large.
Website programs facilitate search engine spider identification and crawling
In the ranking of website keywords, in order to make the content of each update of the website timely and effectively included by the search engine spiders, it is necessary to facilitate the search engine spider identification and crawling when doing website programs. You know, try to make the website program static as much as possible, so that it is conducive to search engine crawling, and make your website more information on the Internet.
Fourth, stable and secure servers are preferred
In addition to the webmaster's good job in promoting and operating the website, the most important point is to choose a relatively stable and secure server for the website. This is the basis for ensuring the normal operation of the website. Otherwise, the website will be punished if it is not attacked today and cannot be opened tomorrow.
The above is the difference between the optimization of the whole station and the keyword optimization specifically described by Yulin Seo for everyone. I hope the above content can help everyone.