呢？ Today Chengdu SEO is here to take a look at how long-tail words should be used to optimize ranking. First of all, we must understand the value of long-tail words. There are two or eight laws in keywords. %, And long-tail words occupy 80%, and most people search for long-tail words, so how should we optimize long-tail words ? Let ’s take a look together.
First, how to mine long tail keywords
Even if you are a veteran in your industry, as the so-called authority fan, sometimes it is difficult to know what keywords a user searches for, so at this time, you can use some tools or methods to view the user's search records to select some search volume The most popular words are long tail words. For example, websites such as 5118 provide such services. Then write articles and layout headings based on the excavated words.
Second, how to layout long tail keywords
From the perspective of SEO of a website, the main keywords are generally placed on the homepage, the relevant keywords are placed on the column page, and the long-tail keywords are generally laid out in the content. Therefore, there are usually 3 to 5 primary key words, and long tail words can be derived from key words. When users need to search for content accurately, the keywords they search for will be longer. According to relevant statistics, the conversion rate of long-tail keywords is more than twice that of the main keywords.
Third, the layout of long tail keywords must be reasonable
Everyone knows that Baidu can segment words. In its internal algorithm, it filters out some useless auxiliary words and stop words. With the real words left, Baidu judges what this article is about and what is relevant. Therefore, when we write a website content article, try to arrange the long tail keywords in the title. In the article content, relevant real words appear in different paragraphs accordingly, such as the title of the article, "Where is Huawei Mobile Phone Store in Dongguan?" , The first paragraph can write 'Huawei mobile phone' content, the second paragraph writes a specialty store. In addition, the density of keywords must also be carefully controlled. The words to be done must be dense in the article, and the relevant keywords should be included in the page as much as possible. This is a high-quality article.
Fourth, internal and external links
In the station, you can make some links with keywords as the text and vote for each other. Do some external chain publishing and high-quality external chain exchanges outside the station. This will help increase the Baidu weight of keywords. Here is a trick. If you want a keyword to have a better ranking, because the weight of the homepage is the highest, you can fix it at a certain position on the homepage for a long time.
Fifth, focus on user experience
Don't make content for ranking. Baidu has always advocated making content for users to solve problems. If we want long-term development, we should write content that is valuable to users. The essence of SEO is only means, not purpose. And how does Baidu judge whether your content is valuable? The important point is whether this keyword has been searched by anyone? If someone searches, has anyone clicked on the link after searching? When someone clicks, it means that a user is following. Having said that, how can we enhance the user experience, you understand this.
的时候，我们需要注重长尾词优化，给用户更多的精准的需求，以上的内容就为大家具体介绍了关于长尾词怎么挖掘，怎么布局长尾词，还有就是用户体验了，希望以上的内容可以帮助大家，如果大家想更深入了解，可以加服务QQ： 2885065616 ，专业优化师为您解答。 Chengdu seo summary: When we do website optimization rankings , we need to focus on long tail word optimization and give users more precise requirements. The above content will specifically introduce how to mine long tail words and how to layout long tail Words, and user experience, I hope the above content can help everyone. If you want to learn more, you can add a service QQ: 2885065616 , a professional optimizer to answer your questions.