What does it mean not to "excessive" in SEO? Is there any standard?
人员答：没有，这是需求依据网站详细状况详细权衡的问题。 The entire station ranking person answers: No, this is a question that needs to be weighed in detail based on the detailed status of the website. In practice, often when the website is downgraded or the search traffic presents a major problem, the webmaster and SEO staff will reflect on whether the website is over- optimized . At this moment, I feel that some excessive settings will be considered "Excessive", but if the site has not been downgraded, you may think that these settings are not optimized enough and need to be strengthened.
In practice, you don't need to be overly concerned about excessive or excessive. You just need to be natural. Don't intentionally accumulate too many words or import too many unnatural links for the purpose of focusing on keywords. From the point of view of ordinary users, it is sufficient to examine whether some settings and data of the website are reasonable, and whether it is convenient for reading. The others are clouds. What homepage links can be changed up to 30 ~ 40, keyword density should be controlled at 2% ~ 8%, page links should not exceed 100, etc. are not prestige standards. I believe that the exchange of 80 friendly links on the Sina homepage will not be degraded. The keyword density in many well-ranked website pages is not between 2% and 8%. Most portals have hundreds or even thousands of links on the homepage. , Far beyond 100.
Therefore, the "degree" in SEO can only be mastered according to the actual situation of the website. There is no relevant standard, and there is no need to explore this "degree". It is only necessary to explore the "degree" and the so-called "optimization". "Extreme" often faces demotion.
The website is being trafficked by others, will it have a negative impact on the search engine?
The entire station ranking person answers: Generally there is no impact, and the flow of traffic is not related to the search engine. First of all, if your website does not use JS of the search engine, then the search engine may not know the traffic status of your website, and even if the search engine Understand the traffic situation of the website, there is no reason for the search engine to simply add the traffic to the ranking or anti-cheat algorithm. Even if the traffic flow is cheating, it is not cheating in the search engine, and it will not have any impact on the search results. Therefore, the website is generally not affected by the traffic flow. (Generally, websites that do n’t have rankings are just simply brushing traffic, not searching for results pages by clicking keywords. Search engines are basically ignored.)
If the traffic comes from other people ’s similar ranking software and clicks on your website ’s results in the search engine, then the Baidu algorithm will have an impact of being degraded. If the search engine does not process it, it will have a positive impact. That is the negative effect. But so far, I have hardly heard of a similar situation without demotion. Many people find that the website is deauthorized by the search engine after brushing the traffic. Generally, it is not just for the reason of brushing the traffic, but there may be other reasons that have been ignored.