How to make users understand your business and have a good impression?
I. Market research and competitor analysis This is an essential link
Regardless of whether the website construction company sells products or sells advertisements, you must master the professional status and trends, how to understand the status of these columns, and be able to refer to some other websites to see how others have done this. It is this truth that success can be copied. After understanding the professional situation, it is necessary to analyze more about competitors, where is the central factor for others to maintain competitiveness. When you do this, you must record the relevant information yourself. We advocate that we plan a table by ourselves, record the data you get every day in detail, and do a careful analysis of the data. The purpose of our analysis is to see if we have the opportunity and whether we can always ensure our competitiveness. We must analyze it carefully.
Second, the positioning of your own website
How to locate your own website? You can choose some keywords to search on Baidu search engine for your product or the content of your website, and analyze the results of the search. The content of the analysis includes the number of search results, how many auction positions are found in the results, how much is Baidu's own products, how many websites are on the homepage, how many are internal pages, and how many are exactly matching your search terms. Use this data to consider the type of your website. The topic positioning must also include the website's title, logo, and the central product of the website. The title should be conspicuous, so that users know what your website is doing as soon as they come in. Remember not to let users guess or let users wait. Website optimization function positioning: background management, membership management function, corporate membership management, clerk, modification, VIP membership management, content management, etc. Website marketing positioning: social sharing function, social talking function, social login function , Website data statistics analysis function, online customer service, etc.
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