What does website promotion avoid to fall into the trap?
I. Not enough professionalism
Now foreign trade marketing service malls are still relatively chaotic. There are some Internet companies that originally did SEO optimization and promotion for domestic Chinese websites, but the domestic Chinese website Baidu SEO competition is fierce and the profit is low. Baidu also comes with a variety of products from the family to occupy the ranking. The algorithm often changes, and the difficulty is not small. It is said that foreign trade professional website optimization and Google promotion are easy to do. Most of the bosses don't understand it, they just care what it is for and ask how much it will cost? A service provider with a low degree of professionalism can never achieve this level.
Second, black hat SEO is still in use
The white hat search engine optimization promoted by the Beijing website is a formal and reasonable method to gain more weight and improve the ranking of search engines. This method is supported and recognized by mainstream search engines. Black Hat SEO, in short, is to cheat on search engines. It uses methods that search engines do not allow to optimize website rankings, including but not limited to: keyword stuffing, hidden text, link buying and selling, visitor fraud, misleading, disguising, traffic Cheating methods such as kidnapping get more weight. The final result was that the site was punished by Google, the ranking was lost, and the included pages were also revoked by Google.
Third, ensure rankings, ensure traffic, ensure the number of inquiries, and promote rapid results
The reason why Google's SEO service is deep is that there are many routines in this profession that make it easy for laymen to be deceived. The most common routine used by various SEO companies is still "Ensure Ranking." This ensures that the ranking of the first page of Google can be achieved. It is really simple and exciting, and it is very attractive to outsiders. It should be noted that the ranking on Google has always been dynamic and the competition is extremely fierce. It is not that you work hard to get to the first page. Many times the optimization work done by the websites ranked on the first page may be several times larger than yours.
4. Don't know your product and career
There are many SEO service companies that are optimizing from a purely technical point of view, and are more and more streamlined. Communicate with your short-satisfied understanding, so do not understand your products, occupations, specific application areas, and even the competitors you face when ranking.
V. AI marketing and AI development customers
In the circle of foreign trade services this year, a large number of gimmicks with AI artificially broke out. Many have at least completed some automatic functions, and dare to promote the use of AI skills.
Six, binding and selling small language websites
The service company said that it would do the promotion plan for you and make the multi-language website in small languages. In fact, for most foreign trade customers, it is also a waste of money. For service providers, just change one way to charge you more. It's the first thing to do a good job of search engine optimization for English websites. You can add it slowly later.
Seven, you do not have content copyright
Before signing a contract with a service provider, you must read the terms carefully and ensure that you own the copyright of the website and SEO content, not the service provider. This is similar to the problem of building a website that only gives you the background login account password, but does not give you an FTP account. You can only use it, but do not download the source files for the entire site for you. You cannot do program acquisition and modification. So holding you back, you can only renew the fee from the construction company every year and pay the maintenance costs. After all, you can only use it, but you do not have complete control over your website.
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