1. The traffic that a keyword can bring is directly proportional to the word popularity and conversion rate, and inversely proportional to the ranking. Therefore, the selection of the most sought-after, high conversion rate, and less search results has the best optimization effect.
Second, the title search weight> 100 words keyword search weight
When the app has a certain amount of content, properly placing some popular words in the subtitles can improve the ranking of relevant keywords. Word popularity, which is the weight of keywords, is generally distributed between 4605 and 10800. The larger the more popular conversion rate is (download / exposure) * 100%, that is, the user first looks at a certain result and looks at the past resolution after finding a certain word. The probability of not downloading, the main factors are the relevance of the app to the current word, the relevance of the current word to the icon and screenshot, the description relevance, and so on. Here we only comment on the keywords. When selecting words, the priority according to the word type is roughly: the brand word itself and its variants> category-related words> competitive words> irrelevant words. For example: For iQiyi, iQiyi and iqiyi are brand words; videos, movies, and TV series are category-related words; LeTV and Youku are competing words; news is less relevant words. Ranking refers to the search and ranking position applied under a certain keyword. The lower the ranking, the smaller the traffic, and the decay rate is fast. Some precise keywords that rank outside the top 10 will not bring traffic at all. " Games, movies, novels, and other related words decay more slowly. Because users' intent to find these words is not clear and the reading nature is strong, they tend to compare a few apps and then decide whether to download. The more sought-after words are generally more fierce, and the number of search results is very large. The up-and-coming apps generally cannot grab a good position. Therefore, the up-and-coming apps mainly rely on long-tail words and words with fewer results. ASO East and West's official website provides high-value keywords to query things, specifically to find the latest high-quality hot words.
The above is the experience of keyword search rankings .